TRUELINE CLOTHING LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting or making a purchase through our website. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our online store and services.

1. Information We Collect

We may collect information that you voluntarily provide when you create an account, place an order, contact us, or otherwise interact with our website. This information may include:

• Full name
• Billing and shipping address
• Email address
• Telephone number
• Order and transaction details
• Account login information, where applicable
• Customer service communications
• Other information you choose to provide

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, operating system, pages viewed, referring website, and general website usage information.

2. How We Use Your Information

TRUELINE CLOTHING LLC may use collected information to:

• Process and fulfill orders
• Process payments and provide transaction-related services
• Arrange delivery of purchased products
• Provide customer service and respond to inquiries
• Maintain and manage customer accounts
• Communicate with you regarding orders, products, or services
• Improve our website, products, and customer experience
• Detect, prevent, and address fraud, unauthorized activity, or security issues
• Comply with applicable legal and regulatory requirements

We will only use personal information for legitimate business purposes and in accordance with applicable law.

3. Payment Information

Payments may be processed through third-party payment service providers. We do not intentionally retain complete payment card numbers or security codes on our own systems when payment processing is handled by a third-party payment provider.

Payment information is handled in accordance with the applicable payment processor’s privacy practices and security requirements.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand website usage, and improve website performance.

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of some website features.

5. How We Share Personal Information

We may share personal information with service providers and business partners when reasonably necessary to operate our business and provide services to you. These parties may include:

• Payment processing providers
• Shipping and delivery providers
• Website hosting and technology providers
• Customer service and communication providers
• Analytics and website performance providers
• Professional advisers and service providers

We may also disclose information when required by law, legal process, governmental request, or when reasonably necessary to protect our rights, property, customers, or the security of our website.

We do not sell personal information for monetary consideration as part of our ordinary business operations.

6. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of personal information.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing transactions, maintaining business and transaction records, resolving disputes, enforcing agreements, and complying with legal obligations.

When personal information is no longer reasonably required, we may securely delete or anonymize it in accordance with applicable requirements.

8. Third-Party Websites and Services

Our website may contain links to third-party websites, services, or platforms. These third parties operate under their own privacy policies and practices.

TRUELINE CLOTHING LLC is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the applicable privacy policy before providing personal information to any third party.

9. Children’s Privacy

Our website is intended for general audiences and is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete such information.

10. California Privacy Rights

If you are a California resident, you may have additional privacy rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Depending on applicable law, these rights may include the right to:

• Know what categories of personal information we collect, use, or disclose
• Request access to certain personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Opt out of the sale or sharing of personal information, where applicable
• Limit certain uses of sensitive personal information, where applicable
• Receive equal service and pricing regardless of exercising applicable privacy rights

To submit a privacy-related request, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

11. Do Not Sell or Share My Personal Information

Where applicable under California law, California residents may request to opt out of the sale or sharing of their personal information.

TRUELINE CLOTHING LLC does not sell personal information for monetary consideration as part of its ordinary business operations. If our data practices change in a manner that triggers applicable opt-out rights, we will provide the legally required methods for exercising those rights.

12. Your Choices

You may contact us to request information about personal data we maintain about you or to exercise privacy rights available to you under applicable law.

You may also unsubscribe from non-essential marketing communications by following the unsubscribe instructions included in those communications, where applicable.

Please note that certain transactional or service-related communications may still be necessary, such as order confirmations, shipping notifications, and customer service messages.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, legal requirements, or privacy practices.

When we make changes, we will update the “Effective Date” at the beginning of this Privacy Policy. We encourage you to review this page periodically for the latest information.